Brand Design
- Intermediate to Advanced
As a designer, we must understand the brands we design for. If you plan to become a creative director, art director or a freelance designer, understanding branding is a crucial skill because clients rely on our expertise to help them shape the image of their company. This course provides a comprehensive introduction to the branding process specifically for designers.
Take our full certificate program to receive comprehensive career support and kickstart your professional design career.
Or take this course on its own for $499.
All About Brand Design
When you hear about “branding”, what comes to mind? Logos? Slogans? Ad Copy? The short answer is – it’s all of them, and beyond. Branding is an integrative discipline that sits between design and marketing. This course introduces the process of designing for and defining a brand. As a designer, you will have a strong advantage if you are well-versed in branding, especially if you want to consider a freelance career or working for a renown creative agency. As an aspiring art director or creative director, you would need this essential skill for your career.
Students Receive
Unit Breakdown
5
Units
30
Lessons
5
Projects
0
Quizzes
Unit 1
Brand Design Foundation
In this unit, we will walk you through a series of concepts, terminology and processes around brand, branding, brand identity and brand design. What is a brand? What is a brand identity? How do you define a brand’s personality? How do you create moodboards? How do you carry out a 360 campaign? It’s all in this unit.
Unit 2
Brand Design Components
Brand design is an incredible undertaking, which means it has at least a few components. In this unit, we will walk through some of the most common brand design components, including logo, color, typography, photography and more.
Unit 3
Logo Design
Logo design is a specialty itself but it is closely related to branding. In this unit, we will provide an overview of the logo design process. You will learn what makes a logo design successful; different types of logos and which ones might work for the brand you are designing for; as well as the logo ideation process.
Unit 4
Brand Design Case Studies
There are many incredibly successful branding campaign from companies that we can learn from. This unit goes into deep dive exploring the branding of 3 world-famous companies.
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Quizzes and Assignments
Enroll in our School of Design program to save
If you are new to design or are interested in a few of our courses, we recommend our School of Design certificate program. You will save on tuition for each course if you take them as a bundle.
Access all of our courses for $800/month for 6 months by enrolling in our certificate program- 9 courses included. Or, request customized course bundle designed just for your goals.
FAQs
How in depth do you go into each topic?
We design each individual course with multiple levels in mind. We start each course with introducing the foundation, which provides a much-needed refresher for even the seasoned designers if they have been away from theory for a while.
We then go into intermediate to advanced topics for deep dives, where multiple levels of designers might find them helpful.
Our goal is to make the course as approachable as possible while still getting into advanced topics for students who are ready to take the leap.
I already have some knowledge in this area but want to improve. Will this course be right for me?
It depends on how much knowledge you already have in each topic. We recommend filling out our email form above to obtain the full syllabus and schedule a call with us if you want to get the full picture of the entire course. We make every effort to recommend the right level of courses to each student so that they get the most out of the learning experience.
What is the different between buying a book on Amazon from taking this course?
Books are great! We will never say don't buy a book. However, design is a highly practical field. Reading books will give you the surface level understanding. You need more examples, interactive demonstrations, exercises and personalized feedback from expert designers to achieve the level that you need for your career. These other components can only be obtained from a well-designed educational program. Books are great supplements for your courses.
Can I learn the same thing from YouTube videos?
YouTube is a great platform. We say go watch as many YouTube videos as you'd like, but we have yet to find a complete series of courses that go in to so much details and depth as our course on YouTube. While YouTube can provide a surface level foundation for you, it isn't likely to help you get to the level you need for your career. We recommend scheduling a call with us if you are interested and ask questions to make your informed decisions.
Do we get to apply the knowledge into practical projects?
Absolutely! We believe in learning by doing. That's why we designed exercises for each unit with intention. Students are expected to complete every exercise and quizzes in order to complete the course. This is not a passive learning experience - it's active. We also wrap up each course with a portfolio-level project, so you can be sure to take away with you a polished piece from every course you finish. If you enroll in our School of Design certificate program with the 9 full course workload, you will have 9 portfolio projects at the time you graduate - a portfolio project number unmatched by any other programs.
Do I get a discount on your courses if I purchase multiple?
Yes! If you enroll in our School of Design certificate program, you will be saving compared to enrolling in each separate course.
For those who may want to enroll in multiple courses but not all of our courses (as included in the School of Design certificate program), please use the "Apply to Enroll" button at the top right corner of our main navigation menu to tell us about your needs so that we can get back to you with a custom enrollment recommendation as well as course bundle discounts. We at Path Unbound believe that education should not be an assembly line - it should be customized, individualized and guided.
Should I take a standalone course one-by-one or enroll in your certicate program?
It depends on your needs. If you are already working as a designer and would like to uplevel your skillsets, we recommend taking individual courses as you need.
If you are a new designer looking to break into the field and get your first job or client as a designer, we recommend our School of Design certificate program - you do not want to show any knowledge gap in your interview and portfolio.
That doesn't mean you always have to take every course - we make custom recommendations for students who come from a variety of backgrounds with different learning goals. Use the "Apply to Enroll" button at the top right corner of our main navigation menu and tell us about yourself so that we can recommend a customized course bundle for you.