As a designer, we must understand the brands we design for. If you plan to become a creative director, art director or a freelance designer, understanding branding is a crucial skill because clients rely on our expertise to help them shape the image of their company. This course provides a comprehensive introduction to the branding process specifically for designers.
Or buy this course on it’s own for $499.
All About Brand Design
When you hear about “branding”, what comes to mind? Logos? Slogans? Ad Copy? The short answer is – it’s all of them, and beyond. Branding is an integrative discipline that sits between design and marketing. This course introduces the process of designing for and defining a brand. As a designer, you will have a strong advantage if you are well-versed in branding, especially if you want to consider a freelance career or working for a renown creative agency. As an aspiring art director or creative director, you would need this essential skill for your career.
Certificate Students Receive
Single Course Students Receive
Brand Design Foundation
In this unit, we will walk you through a series of concepts, terminology and processes around brand, branding, brand identity and brand design. What is a brand? What is a brand identity? How do you define a brand’s personality? How do you create moodboards? How do you carry out a 360 campaign? It’s all in this unit.
Brand Design Components
Brand design is an incredible undertaking, which means it has at least a few components. In this unit, we will walk through some of the most common brand design components, including logo, color, typography, photography and more.