Art Direction
- Intermediate to Advanced
This course provides a comprehensive overview of the career of an art director. It is a great course for designers who want to graduate to a directorial or management role. It is also great for designers who want to develop art direction skills to better communicate with fellow designers as well as clients.
About Art Direction
The Full Course Includes
5
Instruction sessions
This means you can schedule 5 instructional sessions with your instructor to go over your assignments, ask questions about course content and receive career coaching.
The Self-Study Option Has
0
Instruction session
This means you don’t have automatic access to instructor sessions due to the lower price but you may purchase sessions as you need for an additional $60 per 1 hr session.
Who Is This For
Working Designers Wanting to Advance In Their Careers
Working designers who are looking to take the next steps in their career either advancing to leadership or making a career shift to art direction would benefit from this course
Design Students Wanting To Specialize In Art Direction
If you are design student or aspiring designer who want to specialize in art direction and already proficient in design foundation, this course will set you up for success in pursuing this specialization
Professionals Who Want To Work Better With Designers
If you are not a designer but a professional who regularly work with creatives and want to improve the way you work with designers, taking this course will help you develop the right vocabulary and communication tools when collaborating with creatives
Unit Breakdown
7
Units
31
Lessons
5
Projects
0
Quizzes
Unit 1
The Role of An Art Director
Have you ever wondered what an art director does? In a creative team environment, an art director wears multiple hats. In this unit, we will introduce the multifaceted nature of the job of an art director and how it works together with designers.
Unit 2
The Art Direction Process
This unit provides a comprehensive overview of the entire art direction process, from client meeting, to finalizing the creative brief, to communicating with designers, defining key visuals, storytelling and more.
Unit 3
Branding and Messaging
A good art director is an expert at branding and messaging. Unlike designers who are in charge of the look and feel and user experience of the product, art directors will need to help clients define the messaging of the campaign, product and brand. This unit provides a great overview for aspiring art directors to learn more about the branding process.
Unit 4
Art Direction for Different Creative Disciplines
The creative industry has many disciplines. Almost all of them need some form of art direction. This unit introduces 3 disciplines that often work closely with art directors and designers. Students will gain prospective on how to provide art direction for different creative disciplines.
[ 3 more units are hidden ]
Receive the Complete Syllabus via Email
Our Expert Instructors
Our team of instructors are great at what they do and teach well, too
Maria Nicholas
Director of Design
- New York, NY
Stephanie Sell
Product Designer
- Los Angeles, CA
Billy Carlson
Senior Design Manager
- Los Angeles, CA
Silvia Script
Senior UI/UX Designer
- Washington D.C.
Sam Jacobs
Director of Design
- New York, NY
Arnold Kotra
Brand Designer
- Paris France
Have questions about this course?
Book a free call with us – we will answer all of your questions plus a friendly chat.
FAQs
How in depth do you go into each topic?
We design each individual course with multiple levels in mind. We start each course with introducing the foundation, which provides a much-needed refresher for even the seasoned designers if they have been away from theory for a while.
We then go into intermediate to advanced topics for deep dives, where multiple levels of designers might find them helpful.
Our goal is to make the course as approachable as possible while still getting into advanced topics for students who are ready to take the leap.
I already have some knowledge in this area but want to improve. Will this course be right for me?
It depends on how much knowledge you already have in each topic. We recommend filling out our email form above to obtain the full syllabus and schedule a call with us if you want to get the full picture of the entire course. We make every effort to recommend the right level of courses to each student so that they get the most out of the learning experience.
What is the different between buying a book on Amazon from taking this course?
Books are great! We will never say don't buy a book. However, design is a highly practical field. Reading books will give you the surface level understanding. You need more examples, interactive demonstrations, exercises and personalized feedback from expert designers to achieve the level that you need for your career. These other components can only be obtained from a well-designed educational program. Books are great supplements for your courses.
Can I learn the same thing from YouTube videos?
YouTube is a great platform. We say go watch as many YouTube videos as you'd like, but we have yet to find a complete series of courses that go in to so much details and depth as our course on YouTube. While YouTube can provide a surface level foundation for you, it isn't likely to help you get to the level you need for your career. We recommend scheduling a call with us if you are interested and ask questions to make your informed decisions.
Do we get to apply the knowledge into practical projects?
Absolutely! We believe in learning by doing. That's why we designed exercises for each unit with intention. Students are expected to complete every exercise and quizzes in order to complete the course. This is not a passive learning experience - it's active. We also wrap up each course with a portfolio-level project, so you can be sure to take away with you a polished piece from every course you finish. If you enroll in our School of Design certificate program you will have 3 portfolio projects that stand out from the crowd at the time you graduate and a tailored career strategy that's effective and unique to you.
Do I get a discount on your courses if I purchase multiple?
Yes, we provide discounts for certain courses if they care purchased together. They are usually courses that are related to each other, each time you enroll in a course, you will see which other courses you can enroll in for a discount in the checkout page.
If you want to receive a bulk discount for purchasing 3 or more courses, please contact us in the contact page. We can provide a custom discount for you.
Should I take a standalone course one-by-one or enroll in your certicate program?
It depends on your needs. If you are already working as a designer and would like to uplevel your skillsets, we recommend taking individual courses as you need.
If you are a new designer looking to break into the field and get your first job or client as a designer, we recommend our School of Design certificate program - you do not want to show any knowledge gap in your interview and portfolio.
Need to actually launch your career?
This short course is great for up skilling but it is not part of our end-to-end career programs. If you actually want to launch your creative career, receive hands-on career coaching and full portfolio building training, apply to enroll in one of our full career programs.
I need to
Study Design From Scratch
This means you don’t yet have design knowledge or are not confident in your design craft and want to attend an end-to-end training program to start your design career
I need to
Improve On My Portfolio
This means you already are proficient in design but don’t have enough portfolio projects to stand out in the job market and need to build your portfolio, personal brand and career coaching
I need to
Learn
On-Demand
Our on-demand monthly membership program gives you the freedom to access our career program without portfolio coaching so that you can complete the program at your own pace