Branding Design

As a designer, we must understand the brands we design for. If you plan to become a creative director, art director or a freelance designer, understanding branding is a crucial skill because clients rely on our expertise to help them shape the image of their company. This course provides a comprehensive introduction to the branding process specifically for designers.

* “Split-in-3” payment options available

About Branding Design

When you hear about “branding”, what comes to mind? Logos? Slogans? Ad Copy? The short answer is – it’s all of them, and beyond. Branding is an integrative discipline that sits between design and marketing. This course introduces the process of designing for and defining a brand. As a designer, you will have a strong advantage if you are well-versed in branding, especially if you want to consider a freelance career or working for a renown creative agency. As an aspiring art director or creative director, you would need this essential skill for your career.
The Full Course Includes

6

Instruction sessions

This means you can schedule 6 instructional sessions with your instructor to go over your assignments, ask questions about course content and receive career coaching.

The Self-Study Option Has

0

Instruction session

This means you don’t have automatic access to instructor sessions due to the lower price but you may purchase sessions as you need for an additional $60 per 1 hr session.

Who Is This For

Working Designers Wanting to Advance In Their Careers

Working designers who are looking to take the next steps in their career by adding branding skills under their belt and landing more jobs with larger brands would benefit from this course

Design Students Wanting To Specialize In Branding

If you are design student or aspiring designer who want to specialize in branding and already proficient in design foundation, this course will set you up for success in pursuing this specialization

Marketing Professionals Learning Branding

If you are not a designer but a professional who regularly work with creatives and want to gain knowledge in branding so that you can help your clients achieve better results, this course can help get started

Unit Breakdown

5

Units

30

Lessons

5

Projects

0

Quizzes

Unit 1

Branding Foundation

In this unit, we will walk you through a series of concepts, terminology and processes around brand, branding, brand identity and brand design. What is a brand? What is a brand identity? How do you define a brand’s personality? How do you create moodboards? How do you carry out a 360 campaign? It’s all in this unit.

Unit 2

Branding Design Components

Brand design is an incredible undertaking, which means it has at least a few components. In this unit, we will walk through some of the most common brand design components, including logo, color, typography, photography and more.

Unit 3

Logo Design

Logo design is a specialty itself but it is closely related to branding. In this unit, we will provide an overview of the logo design process. You will learn what makes a logo design successful; different types of logos and which ones might work for the brand you are designing for; as well as the logo ideation process.

Unit 4

Branding Case Studies

There are many incredibly successful branding campaign from companies that we can learn from. This unit goes into deep dive exploring the branding of 3 world-famous companies.

[ 1 more unit is hidden ]

Receive the Complete Syllabus via Email

Our Expert Instructors

Our team of instructors are great at what they do and teach well, too

Maria Nicholas

Director of Design

Stephanie Sell

Product Designer

Billy Carlson

Senior Design Manager

Silvia Script

Senior UI/UX Designer

Sam Jacobs

Director of Design

Arnold Kotra

Brand Designer

Have questions about this course?

Book a free call with us – we will answer all of your questions plus a friendly chat.

FAQs

We design each individual course with multiple levels in mind. We start each course with introducing the foundation, which provides a much-needed refresher for even the seasoned designers if they have been away from theory for a while.

 

We then go into intermediate to advanced topics for deep dives, where multiple levels of designers might find them helpful.

 

Our goal is to make the course as approachable as possible while still getting into advanced topics for students who are ready to take the leap.

It depends on how much knowledge you already have in each topic. We recommend filling out our email form above to obtain the full syllabus and schedule a call with us if you want to get the full picture of the entire course. We make every effort to recommend the right level of courses to each student so that they get the most out of the learning experience.

Books are great! We will never say don't buy a book. However, design is a highly practical field. Reading books will give you the surface level understanding. You need more examples, interactive demonstrations, exercises and personalized feedback from expert designers to achieve the level that you need for your career. These other components can only be obtained from a well-designed educational program. Books are great supplements for your courses.

YouTube is a great platform. We say go watch as many YouTube videos as you'd like, but we have yet to find a complete series of courses that go in to so much details and depth as our course on YouTube. While YouTube can provide a surface level foundation for you, it isn't likely to help you get to the level you need for your career. We recommend scheduling a call with us if you are interested and ask questions to make your informed decisions.

Absolutely! We believe in learning by doing. That's why we designed exercises for each unit with intention. Students are expected to complete every exercise and quizzes in order to complete the course. This is not a passive learning experience - it's active. We also wrap up each course with a portfolio-level project, so you can be sure to take away with you a polished piece from every course you finish. If you enroll in our School of Design certificate program you will have 3 portfolio projects that stand out from the crowd at the time you graduate and a tailored career strategy that's effective and unique to you.

Yes, we provide discounts for certain courses if they care purchased together. They are usually courses that are related to each other, each time you enroll in a course, you will see which other courses you can enroll in for a discount in the checkout page.

 

If you want to receive a bulk discount for purchasing 3 or more courses, please contact us in the contact page. We can provide a custom discount for you.

It depends on your needs. If you are already working as a designer and would like to uplevel your skillsets, we recommend taking individual courses as you need.

 

If you are a new designer looking to break into the field and get your first job or client as a designer, we recommend our School of Design certificate program - you do not want to show any knowledge gap in your interview and portfolio.

Need to actually launch your career?

This short course is great for up skilling but it is not part of our end-to-end career programs. If you actually want to launch your creative career, receive hands-on career coaching and full portfolio building training, apply to enroll in one of our full career programs.

I need to

Study Design From Scratch

This means you don’t yet have design knowledge or are not confident in your design craft and want to attend an end-to-end training program to start your design career

I need to

Improve On My Portfolio

This means you already are proficient in design but don’t have enough portfolio projects to stand out in the job market and need to build your portfolio, personal brand and career coaching

I need to

Learn
On-Demand

Our on-demand monthly membership program gives you the freedom to access our career program without portfolio coaching so that you can complete the program at your own pace

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